Frequently Asked Questions

Branded Podcasts have been called the ads people actually want to listen to. Unlike other channels, they're not exactly advertising or promotional.

Branded Podcast Main Focus:

  • Important that a branded podcast does not sound like a late-night infomercial.
  • Top branded podcasts showcase great storytelling, fascinating conversations, and valuable content
  • A brand mention during a Branded Podcast is not seen as an intrusion- as long as the mention is presented authentically and organically.

The Three Types of Branded Podcasts:

  • Journalistic: News or in-depth investigative reporting.
  • Educational: Instructional or informational. Including tutorials, discussions of products, the technical side of a brand, or the entire industry.
  • Editorial or narrative: Different formats and editing methods for entertainment, involvement, and amusement.


A Branded Podcast can help your business in 3 main ways: 

  • Brand Awareness
  • Engagement
  • Establish Authority

Why do Branded Podcasts work so well?  The same reason many people love podcasts: The intimate and conversational nature creates higher engagement and a feeling of closeness to the content and the people conveying these messages.

BBC Global News Study Findings:

  • Branding stands out from the content, helping the message land with audiences
  • Branded podcasts achieve unique cut-through with ad avoiders
  • Podcast listeners are active
  • The activity makes listeners more receptive
  • Branded podcasts drive positive associations
  • Podcasts provide extra time for brands

The main information suggested that branded podcasts are ideal for catching ad evaders and can contribute to 89% higher brand awareness. And also Branded Podcasts are more effective than TV or radio ads.


100% Yes We Can! Podcaster Pros is a Chicago-based podcasting studio offering the most comprehensive, forward-thinking, and effective branded audio content. Podcaster Pros services focus on one main objective: to increase your revenue.

Why Podcaster Pros' Branded Podcast Service is better:

  • Your business becomes the content and not the commercial.
  • A branded podcast engages an audience with a brand by telling engaging stories.
  • A branded podcast can convey your brand’s personality, character, and culture, like nothing else.
  • Branded podcasts create loyalty and lead to more engagement and ultimately more revenue.

Types of Branded Podcast Services We Offer:

  • Podcast planning and strategy
  • Mini-podcast episodes that are 5 minutes or less
  • Full podcast interview episodes and panel discussions
  • On-site podcast documentaries

You’ll collaborate and give feedback to create the ideal branded podcast for your business.